The sports niche is set to stay profitable as health and fitness continues
to be a top priority for a large portion of the global population.
Statista predicts that the health and fitness segment will have a total
revenue of USD 4.13 billion in 2023 and USD 5.77 billion by 2027. Key
regions that are the most interested in this niche include the USA,
Germany, the UK, China, and Australia.
What products do consumers in this niche want to purchase? Here's our top
11 sports products that we predict will be in-demand.
Table of Contents
1. Inflatable kayak
Kayaking is a recreational sport that is practised on lakes, in rivers,
and on the sea coastline. It's a water sport that can be relaxing on flat
water or vigorous exercise in whitewater river rapids.
An inflatable kayak is a piece of sporting equipment that has a lot of
attention with online shoppers. The water sport has seen holidaymakers and
adventurers get more into kayaking when on a coastal trip or as a daring
social activity. Families, adults, and children enjoy inflatable kayaks
because of their comfort, ease of transporting, and quick set up with an
air pump.
The padel sport is a game played in pairs on a small boxed court. It
resembles tennis with a similar-looking net, court, balls, racquets,
format of the game and scoring system. The difference is that padel
racquets are rounder, thicker, and don't have strings. There are also
certain rules regarding the walls surrounding the court as rebounding the
ball off the walls is permitted.
An article in Euro News, 2023, cites that padel is the fastest-growing
racquet sport worldwide. It is predominantly popular in Spain, Argentina,
Uruguay, France, Italy, and Sweden.
XQ Max Padel Racquet Thunder (EAN: 8719407091161)
Types of padel racquets:
Teardrop shape
Round shape
Diamond shape
Men's, women's, and junior racquets
Key selling points for a padel racquet:
Quality fibreglass and EVA foam for optimal performance
Safety wrist strap to prevent injuries
Choose the shape depending on your preference for ball-control
Heavy padel racquets for power
Lighter padel racquets for comfortability
3. Stand up paddle board
Stand up paddle boarding (SUP) is now everywhere. It is a water sport that
involves standing on a surf-style board and paddling with an oar. Although
it started way back in the 1940s in Waikiki, it has recently exploded as
the latest trend, especially since Covid finished.
SkyQuest Technology and Consulting reported that the SUP market was valued
at USD 1.44 billion in 2021 and is expected to reach USD 2.39 billion by
2030. They mention that SUP is in-demand as it is an accessible sport,
quick to learn, and doesn't require hours of practice and lessons.
With the invention of inflatable SUP boards, the sport has become even
easier to get into. Now it's possible to have the convenience of
transporting and inflating your own SUP board without expensive hire at a
local surf shop.
vidaXL Inflatable Stand Up Paddle Board Set (EAN: 8720286087985)
Types of stand up paddle board equipment:
Inflatable SUP boards
Solid SUP boards
Touring SUP boards
Whitewater SUP boards
SUP oars or paddles
SUP leash
SUP kits (with board, pump, fin, and oar)
Key selling points of stand up paddle board equipment:
Inflatable SUP board is easy to pack and transport
A SUP kit includes everything needed
Elastic cords on the front of the SUP board to hold a wet bag
4. Tunnel tent
Camping is a trending outdoor activity, especially in the warmer months.
PR Newswire reported that in a US 2022 survey, 80% of all leisure
travellers chose camping for some of their trips. It's not just Americans
enjoying excursions in nature. Statista predicts that the worldwide
camping market will be worth USD 62 billion by 2027.
A tunnel tent is a sporting product with high sales online as camping
enthusiasts prepare their next adventure. Tunnel tents are spacious
outdoor shelters with separate living and sleeping quarters.
Rowing machines train the whole body including the arms, legs, and are an
excellent form of cardio. The rowing technique is not difficult to pick
up, which makes the rowing machine a preferred piece of workout equipment.
People with all levels of fitness can benefit from rowing without
excessive time to learn the correct form.
Another piece of workout gear is the curl bar. This barbell has a W shape
for ergonomic use, which is useful for tricep extensions, skull crushers,
and preacher curls.
Are people still buying at home workout equipment? While the Covid
pandemic has ended, home gyms are still popular thanks to their
convenience. The home fitness gym market was worth USD 13,741 million in
2022, says data from Mordor Intelligence, and is set to increase steadily.
Interestingly, the fastest-growing market is the Asia Pacific, while the
largest market is the USA. The same data suggests that the market
concentration is low.
vidaXL Curl Bar with Weights (EAN: 8718475843719)
Key selling points for a curl bar:
For a commercial or home gym
Train the biceps and triceps
Multiple grip options
7. Home gym set
For the most cost-efficient home gym option, a multi-station gym set is a
top-seller online. These gym sets often include a bench, weight rack or
power tower, dumbbells, and barbells. Online shoppers purchase this sports
equipment when they are looking for a better workout than with just free
weights alone.
vidaXL Power Tower with Barbell and Dumbbell Set (EAN: 8718475702498)
Key selling points for a home gym set:
Multi-functional gym equipment
Cost-effective way to set up a gym at home
Power tower for pull-downs to train the back
Barbell and dumbbells to train full body
8. Horse riding saddle set
Horse riding gear is another idea for dropshipping in the sporting goods
niche. The horse riding market will be worth USD 3 billion by 2032, says
data from Allied Market Research. Beginners, intermediate and advanced
horse riders all need reliable and safe equipment to keep them and the
horse safe.
Horse riding saddle sets are a horse riding product that could sell
successfully. They usually include a leather saddle, blanket, stirrups,
stirrup belts, and girth. Consumers that are shopping for a saddle could
be tempted to buy a set that comes with multiple saddle accessories. Sets
and bundles are top sellers as shoppers feel they are getting a good deal.
vidaXL Horse Riding Saddle Set 14cm (EAN: 8718475878360)
Key selling points for a horse riding saddle:
100% real leather to last
Saddle blanket, stirrups, stirrup belts, and girth included
Well-made to ensure you and the horse are safe during riding
9. Touring canopy
The world's largest trade fair for sporting goods, the Internationale
Fachmesse für Sportartikel und Sportmode (ISPO), reported that camping
with a roof tent was a new outdoor trend in 2022. Their article "Camping
with the Roof Tent: A Trend Explodes in Europe" highlighted how people
were loving the freedom of camping with a car. At the ISPO Outdoor Show in
2022, roof tents saw a surge in interest.
Car touring canopies are tents that are installed on the roof of a vehicle
to offer a flexible and affordable camping shelter. They are popular with
campers that perhaps can't afford to purchase a camper van. Waterproof
with a rigid, secure structure, and sometimes with a mattress included,
they are seen as "mini rooftop hotels." Luxury touring canopies even
feature a battery-powered auto-set-up capability.
Outwell Touring Canopy (EAN: 5709388119285)
Key selling points for a touring canopy:
Convenient way to create a shelter anywhere
Perfect for those that feel safer sleeping above ground
Fits on any car
Set up in minutes
Cheaper than a camper van
10. Camping cooking set
We've already established that the camping market has had some time in the
spotlight since Covid. With adventure trips becoming a more sought-after
style of get away, camping gear is what's hot right now.
A camping cooking set is a product that every camper needs. Compact, easy
to pack away, lightweight, and essential for meal times, camping cookware
features on everyone's camping shopping list.
Sets vary slightly but often include a camping kettle, frying pan,
saucepan, and cooking pot. Some camping cooking kits have a detachable
handle to use on all pans to save space. This set could be bundled with a
camping gas stove to upsell the orders.
Esschert Design 4-Piece Outdoor Cooking Set (EAN: 8714982103292)
Key selling points for a camping cooking set:
Made of lightweight metal for hiking and camping
Designed to be used on open fires
Durable to last for years of use
11. Sandbells
As mentioned, convenient home fitness gear is of interest almost
everywhere. Sandbells are an interesting sports product that is unique and
practical. These are dumbbells with sand inside as the weight. The benefit
of using sand is that it moves when used, acting as a "live active" weight
- the body uses additional muscles to balance the shifting sand.
A soft neoprene casing makes it comfortable and easy to grip. It's
especially attractive for those that don't enjoy using traditional
dumbbells that have a stainless or iron steel handle that rubs against the
skin.
Pure2Improve Sandbells 8kg (EAN: 8719407043283)
Key selling points for sandbells:
Soft neoprene is comfortable to hold
Sand shifts acting as an active moving weight
Tough non-leak construction
Get started with dropshipping
Take our advice with these sporting goods recommendations. Create an
account with dropshippingXL to set up your dropshipping store in the
sports equipment niche in one of 34 countries worldwide.
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Sophie Lockyer
Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.