7 Tips to Maximize Dropshipping Sales during Black Friday

Black Friday is the busiest shopping day of the entire year. Dropshipper and retailers prepare for this day in advance, rolling out all sorts of deals and packages. And, shoppers look forward to this day for some good discounts.

As an online merchant, this one day is very essential for sales and exposure. In this article, we are going to discuss some tips and tricks that can be beneficial for your dropshipping sales.

What is Black Friday?

The day following the Thanksgiving holiday is celebrated as Black Friday. It is an unofficial start of the holiday season. The shopping starts right on thanksgiving day and continues through black Friday, and then to Cyber Monday. Black Friday is the busiest shopping day of the year, and almost everyone waits for it. There are big discounts on electronics, apparel, jewelry, and sports products.

Black Friday Statistics

More than 90 million people shopped on Black Friday in 2019, and approximately 189.6 million people shopped throughout the weekend.

$2.9 billion of sales worldwide happened through mobile phones

You can expect an average adult to spend $400 on Black Friday sales in America

Plus, 30% of retail sales happen between Black Friday and Christmas.

How to make the most sales on Black Friday?

The stats mentioned above clearly mention a spike in sales during Black Friday. As a dropshipper, you should have a marketing strategy in place to boost sales between Black Friday to Cyber Monday. To help you out with the planning, we have listed some sure-shot marketing techniques. Have a look:

1. Deal of the hour

Limited-time deals are a good trick to highlight your products on a Black Friday sale. The offer of a good deal for a limited time will motivate the users for more shopping. Make sure that deal of hours is more lucrative than overall deals. For example, if you are giving a 40% deal for the entire day, make sure the deal of the day is somewhere between 50-60% off.

2. Offer an early Sneak Peek

One of the easiest Black Friday marketing approaches is to offer an early sneak peek at the upcoming sales. Most of the high-selling websites use this trick to line up customers in advance. Take help of photos, videos, and infographics to list the top products on your website and social media platforms. The idea is to announce the sale with utmost enthusiasm.

3. Add a countdown timer

At least 20% of US shoppers have spent $1000 on impulse buying and this happens especially during the sale hours. So, all you need to do is stimulate the sense of urgency during the black Friday sales. Set a countdown timer to announce that a big sale is coming. Add animations and graphics to make the countdown timer visually attractive.

4. Send Black Friday email campaigns

Emails are great to create a buzz for the upcoming Black Friday campaigns. It is also a sure-shot way to make your subscribers feel special as they would be the first ones to know about the upcoming sales. Start sending the emails a few weeks ahead of the Black Friday sales.

5. High-profit margin products

Now that you know how to promote your products, it is important to recognize high-profit margin products. The average product discount on Black Friday sales is above 30%. So, you will need products that have a high profit margin. Some of the high-margin products are smart home devices, furniture, and kitchen appliances. The higher the margin, the better discounts you can offer.

6. List high-selling products

Bulk shopping starts from Black Friday and continues till Cyber Monday. One of the best approaches to extend the sale is by offering discounts on all products during Black Friday and for the rest of the days offer discounts only on the products that sold the most.

7. Extend your sale

Black Friday is the time when you should focus on products that customers wait to buy at a big discount. These products are known as high ticket products. A lot of people wait for the Black Friday sales to buy certain products, especially the expensive ones. If your store has some high ticket products, shoppers would be more interested.

What to sell on Black Friday?

Gardening Accessories

Toys and outdoor sports products

Kitchen appliances

Gadgets

Electronic items

Pet supplies

Smartphone Accessories

Living room furniture

As a dropshipper, you should take all possible measures to boost your sales during the Black Friday Sale. It can be your chance to introduce your webshop to thousands of customers.

In the end, make sure you are listing only top-quality products in your store. dropshippingXL by vidaXL can be an ultimate partner in making your dropshipping store a success. Working with dropshippingXL, dropshippers no longer need to worry about inventory management, order processing, warehousing, and global shipping.