Cash on delivery (COD) is also known as "collect on delivery." It is a payment method sometimes offered by ecommerce and dropshipping retailers. COD allows the customer to order online but only pay once it is delivered to their
door.
Table of Contents
How does COD work?
This payment method has various rules, depending on the provider. In some cases, customers can wait to pay immediately upon receiving their goods. They can decide after checking their purchase and trying them on whether or not
they will keep them.
Deposit
Often, a deposit is made by the customer at the time of purchase. This is to cover the risk associated with customers receiving their goods but not paying.
Leaving card details
Alternatively, card details are given at checkout so the retailer can charge the customer if no payment is made after delivery.
Delivery payment
Some businesses charge for the shipping only and allow customers to pay for the product once delivered.
Can customers only pay with cash when using COD?
Unlike the name suggests, there are different payment options for COD. These include cash, card, mobile, bank transfer, cheque, and digital wallet.
What are the advantages of COD for dropshipping?
Cash on delivery is a great payment option to offer your customers. Especially in certain countries where the use of cash is predominant. Online shoppers like to have a lot of choices with which payment method they can use to
buy ecommerce goods.
The benefits of COD:
It offers a flexible payment option for the customer
Attracts a larger customer base
The customer can review the product before purchasing
No dependency on card payments
No risk of online credit card fraud if using cash
What are the disadvantages of COD?
With every payment method, there are some downsides that you might experience. However, the benefits of using COD outweigh these. Review the pros and cons listed here and decide if this payment option will work for your
dropshipping business.
The disadvantages of COD:
No guarantee that the customer will pay
Possible high return rates
Extra preparation for the business
Can I offer cash on delivery with dropshippingXL?
DropshippingXL doesn't offer the option for cash on delivery with our delivery carriers at the moment. To let your customers pay by COD, you will need to have your own warehouse and delivery carrier. When your customer places an
order, you will send the vidaXL package to your warehouse address. From here, you would send the package using your own shipping methods that support COD.
Countries where cash on delivery is popular
Asia and the Middle East predominantly use cash on delivery for online purchases. According to a G4S report, 75% of online orders in these geographical regions are paid cash on delivery. The following table shows some countries
that have a high preference for COD as a payment method.
Rank
Country
Popularity
Source
1
Vietnam
90%
Asian Banking & Finance, 2017
2
Romania
78%
Cash Matters, 2021
3
Indonesia
65%
Asian Banking & Finance, 2017
4
Bulgaria
64%
Cash Matters, 2021
5
Slovakia
64%
Statista, 2021
6
India
62%
Rakuten Insights, 2022
7
Pakistan
58%
Checkout.com, 2022
8
Malaysia
51%
Asian Banking & Finance, 2017
9
Hungary
50%
Statista, 2023
10
Thailand
49%
YouGov, 2023
11
Philippines
47%
Asian Banking & Finance, 2017
12
Jordan
45%
Checkout.com, 2022
13
Egypt
38%
Checkout.com, 2022
14
Qatar
22%
Checkout.com, 2022
How can I set up COD for my Shopify store?
Cash on delivery may not be offered as a payment method by all ecommerce website providers. Shopify, for example, only offers cash on delivery for online stores in India that use Indian rupees as the store currency. You will
need Shopify's Advanced Cash on Delivery app to set up this payment for an Indian Shopify store. Follow Shopify's cash-on-delivery instructions.
How can I set up COD for my WooCommerce store?
WooCommerce allows users to set up cash on delivery as a payment option. Go to WooCommerce > Settings > Payments. On this screen, search under payment methods and look for "Cash on delivery." Use the toggle to enable this as a
payment option on your dropshipping store. Follow WooCommerce's cash-on-delivery instructions.
Key takeaway
Cash on delivery is an alternative form of payment for online goods. It can be beneficial as a flexible way for customers to pay. COD allows customers to try products before deciding whether to pay and keep them. Decide if this
payment method will work for your dropshipping business by
Reviewing the country you are selling in
Researching if your customers prefer cash
Finding out if your customers feel happier trying products before buying
One way to gather this information is by sending surveys to your customers about their preferred payment methods.
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Sophie Lockyer
Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.