Globalization and the internet have shrunk the world and created a truly
global village. This is a great development from a business perspective,
because it presents the opportunity to cut physical borders and reach
customers despite their geographical locations.
However, going cross borders is not something that will happen by itself.
To showcase your products and services, you will need to use the power of
the digital medium. The digital medium is not limited to marketing alone,
it involves multiple processes such as logistics, web development and
customer support.
How do you plan on reaching potential customers? companies like
dropshippingXL, have tapped into the digital medium's opportunities,
through its streamlined marketing, logistics and web development
processes.
Table of Contents
Logistics - ship products worldwide
Innovations in the world of logistics have made cross-border shipments
possible without costing a ton of money. A popular logistics strategy is
horizontal collaboration, this type of strategy is when multiple shippers
work together, with the intention of optimizing freight movement. In most
cases, freight is bundled and sent to logistics providers, who make sure
that items are brought to their respective destinations. The benefit that
comes with this strategy is the concept that customers can order products
from any part of the world, and have the items delivered to their
doorstep. In relation to the benefits that this strategy brings, is the
fact that additional costs and congestion have greatly been reduced and
has provided the opportunity to cater to a global customer base.
A strategy which is commonly used by global retailers is dropshipping.
This is when retailers do not hold on to products, instead, they transfer
their customers' orders to their manufacturers. This strategy cuts time,
reduces extra effort and helps deliver the best products to customers.
VidaXL, an international ecommerce company, offers a wide range of
products and categories. They help retailers cut across borders, so that
their customers can enjoy their products without ever having to worry
about their location.
Web development — Create the right online "feel"
Today, you can hire talented professionals from different parts of the
world and make them develop a world-class website/application. Let's say,
you have a database expert in Australia, a front-end developer in Canada,
and a programmer in France. they can put their expertise together and
create the product of your choice. The emergence of online collaboration
and communication tools have made working together easier and faster.
Talented workers living in different parts of the world are not
constrained by geographic boundaries or time differences. When they come
together, the final product is sure to be top notch.
Related articles
Grow Your Business
Related articles
Share this article via:
Sophie Lockyer
Sophie Lockyer is a British marketing writer with expertise in ecommerce, digital marketing, and B2C business strategy. She has over eight years of marketing experience in Europe.