Taking an eCommerce course is worthwhile for someone looking to set sail
for success in the digital world. These courses not only teach you the
foundations of business but the latest digital trends.
Digital marketing is a fast-paced and ever-changing field. As the internet
continually grows, the way people use the internet shifts every year.
Knowing how your customers are shopping online, where to advertise to
them, and how to convert sales, are a few areas to study to increase your
eCommerce revenue.
Tips for choosing a course:
- Look for reputable training providers
- Check the reviews
- Dropshipper
- Decide if you want a recognised certificate
- Think about how many hours you can dedicate
- Check if the course provides the content you need to know
Paid courses
Paying for an eCommerce course is a good investment, especially for those
that want in-depth content and to achieve a recognised qualification. Here
is a list of courses in no particular order:
1. Chartered Institute of Marketing (CIM)
CIM is internationally recognised and an accredited institution.
Certificates from CIM are professional qualifications. Start from
Foundation Certificate Level 3 for digital marketing with a diploma course
also available. Prices start from £220 plus a membership fee of £65. CIM
offers courses for UK and non-UK residents.
2. Digital Marketer
Trusted in the industry, Digital Marketer is based in the US and offers
many courses for eCommerce and digital marketing. The founder, Ryan Deiss,
wrote the official book Digital Marketing for Dummies. Prices start from
$495 for their certifications and mastery courses.
3. Udemy
Headquartered in the US, this online course provider has a huge selection
dedicated to eCommerce. Prices for their paid courses start from €14.99
and are useful for learning about the latest methods of business online.
Udemy certificates aren't accredited however, this shouldn't matter if you
aren't planning to be employed as a digital marketer.
4. SkillShare
The online learning website, SkillShare, has over 850 courses available
when you search under eCommerce. Based in the US, the site has short
tutorials up to 8 hours long. These are great for learning specific skills
and only committing to bitesize lessons. Membership is $32 per month or
$168 annually.
5. edX
Harvard and the Massachusetts Institute of Technology have come together
to create this online learning platform. edX courses are hosted by
reputable universities around the world including The University of
Edinburgh, Berkeley, and The University of Hong Kong. Paid eCommerce
courses can range from €300 to €1,500.
Free courses
More expensive doesn't mean better. You can find some incredible material
hosted by well-respected institutions and providers without digging into
your pockets. Here are some of the best free eCommerce courses we have
found:
1. Google Digital Garage
One of the best free resources is Google Digital Garage. They offer
courses such as "Fundamentals of digital marketing," which includes a
certification accredited by the Interactive Advertising Bureau Europe and
The Open University. Scroll to the bottom of the webpage to select your
country.
2. Google Skillshop
Another fantastic free learning platform from Google is their Skillshop.
Master how to use Google's tools such as Google Marketing Platform, Google
Ads, and Analytics Academy.
3. HubSpot Academy
HubSpot sells marketing and sales software in the US but is well-known for
its free and credible digital marketing content. Their learning platform,
HubSpot Academy, has an array of short courses up to 4 hours long. These
are perfect for those with busy schedules.
4. Shopify Learn
Shopify is a popular eCommerce platform for online stores. Based in
Canada, they also have free eCommerce training aimed at beginners via
Shopify Learn. Educational content includes SEO, email marketing, and
Facebook Ads.
5. Coursera
Coursera was founded by Stanford University professors in 2012. Browse a
selection of eCommerce courses hosted by top institutions. Training
labelled as a course is free. "Guided projects," "specialisations,"
"professional certificates," and "MasterTrack certificates" are paid
options.
6. Udemy
As mentioned for their paid courses, you can also make the most of Udemy's
free training modules. Typically 1-3 hours long, you can learn how to
create a Shopify store, build an eCommerce business on WordPress, and
build a webshop using Wix.
7. edX
Another training provider we recommended for their paid courses, edX has a
great selection of free educational material. Learn about online marketing
strategies, marketing fundamentals, and digital strategy without any cost.
8. Alison
Founded in Ireland, Alison is a free educational platform. Once courses
are completed, there is the option to purchase an accredited certificate.
Diplomas are also available. Courses include drop shipping and digital
marketing.
