Do dropshipping stores need an about us page?
The short answer is yes.
Many companies, not just dropshippers, neglect their website's about us
page. It is often seen as unimportant, however, it is a
powerful conversion tool.
Online shoppers visit the about us page of ecommerce retailers when they
are unsure whether to buy. This often happens with a company that
consumers are not familiar with.
To make consumers feel reassured, an about us page should be
as convincing as possible. It is the place to explain
more about the company's beginnings, the team, its mission statement, and
company values.
After reading an engaging about us page, a consumer should feel confident
enough to make a purchase.
The purpose of an about us page:
-
Strengthen your
brand image
- Engage the customer
- Build trust
- Win a sale
- Encourage brand loyalty
How to write the perfect about us page
As we have explained, an about us page shouldn't just provide details
about your company. It should serve to make money. How? By taking time to
craft your dropshipping about us page to be engaging.
Here are the steps to follow.
1. Share the story of your brand
Of course, not every dropshipping company has an impressive story behind
it. This is where you need to use some
good storytelling skills.
Start with the basics. Put together the
key information that consumers will be interested to
know:
- When the company was founded
- Who started the company
- Why they chose their specific niche
- How their products serve a gap in the market
- The company's core values
Don't feel compelled to include all of this information. After all, you
don't want to overwhelm visitors to your website with an autobiography.
Now you have some key details, craft them into a story.
What does this mean? Apply a narrative to the origin story of your
dropshipping company. Make it human and authentic and
find ways to connect to your readers on a personal level.
What are the rules of great storytelling?
You can use the 5 Cs of business storytelling: circumstance, curiosity,
characters, conversations, and conflicts.
The greatest stories appeal to your audience's
deepest emotions and are simple and focused.
2. Don't kill the story with corporate-speak
The main point of an outstanding about us page is to connect with the
audience. Regardless if your target consumer is B2B or B2C, you should
write H2H (human to human).
As soon as you fill your about us page with jargon, corporate talk, long
words, overused buzzwords, and sales text, you kill your reader's
interest.
Using too much business language doesn't impress your website visitors. If
anything, it makes you sound boring.
Keep your sentences short, easy to read, and extremely easy to understand.
Don't forget that
website visitors don't have time to waste. They want to
find information quickly, make a buying decision, and move on.
3. Show how you stand out
Without going crazy with the sales talk,
highlight the unique selling points (USPs) of your
products.
Make it clear to consumers why they should buy from your
dropshipping store instead of competitors.
In just a sentence or two, show how you stand out from other ecommerce
businesses that may have a similar offering.
4. Add testimonials and reviews
For consumers that don't know your brand well, adding testimonials and
reviews can seal the deal. This is also known as
social proof.
It's paramount to use genuine feedback from previous buyers. Include the
most glowing testimonials you have to reap the rewards. Online shoppers
take these seriously when deciding whether to place an order.
Don't have any customer reviews?
Try creating a customer survey. Send an email to your customer list and offer a small discount for a
review of a product or their customer experience.
5. Finish with a call-to-action
To end your about us page, you must include a call-to-action (CTA).
Without a nudge for your readers to go to your product page, subscribe to
your mailing list, or follow your brand on social media, you are missing
out!
Don't lose your audience after all the hard work you put
into creating a perfect about us page.
Readers will naturally expect some sort of CTA once they reach the end of
your brand story. You might even include more than one. Just make sure you
don't add more than three or risk overwhelming your reader with too many
choices.
To round up
A compelling about us page showcases your passion for your dropshipping
niche. Highlighting a problem you have seen in your niche and how your
brand offers a solution is a great way to show you are a trustworthy
retailer. Follow these tips to create a money-making about us page to
encourage your readers to place an order.
