Which online marketplaces are popular in Portugal?
This article shows you nine of the biggest ecommerce marketplaces in
Italy, according to Similar Web statistics for September 2023.
1. Worten.pt
Worten is a Portuguese retailer of consumer electronics. They have a
presence in both Portugal and Spain. Consumers favour this online
marketplace for the range of low-priced home appliances, smartphones, TVs,
and other electrical items. They also sell home and garden products, pet
supplies, fashion, games, and sports goods.
| Global rank |
#4,837 |
| Country rank |
#22 in Portugal |
| Category rank |
#1 in Portugal
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
9.7 million |
| Share of visitors |
95% Portugal
1% Brazil
0.5% Cabo Verde
|
| Annual revenue |
$500 million - $1 billion |
2. Amazon.es
Amazon is the number one online marketplace in almost every country in
Europe. In Portugal, consumers enjoy using the ecommerce site for its vast
range of products, Amazon Prime subscription, second hand marketplace, and
quick delivery. Although Portuguese shoppers can use Amazon.pt, the
Spanish domain for Amazon is more popular for its larger product offering.
| Global rank |
#192 |
| Category rank |
#2 in Portugal
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
133.4 million |
| Share of visitors |
83% USA
6.3% Portugal
0.8% Mexico
|
| Annual revenue |
Greater than $1 billion |
3. Fnac.pt
Fnac stands for Fédération Nationale d’Achats des Cadres (National
Purchasing Federation for Cadres). It is a French retailer with physical
stores and an ecommerce platform. They are popular in Portugal for their
range of computers, tablets, books, and music.
| Global rank |
#11,907 |
| Country rank |
#62 in Portugal |
| Category rank |
#4 in Portugal
(Ecommerce & Shopping > Marketplace)
|
| Monthly visits |
4.5 million |
| Share of visitors |
90% Portugal
3.2% Brazil
0.9% Angola
|
| Annual revenue |
Greater than $1 billion |
4. Mediamarkt.pt
The German multinational chain MediaMarkt mainly serves European
consumers. They have 1,000 physical shops and an ecommerce website that
specialise in electronics such as PCs, laptops, smartphones, tablets, and
home and kitchen appliances.
| Global rank |
#5,094 |
| Country rank |
#127 in Spain |
| Category rank |
#1 in Spain
(Computers Electronics Technology > Consumer Electronics)
|
| Monthly visits |
10.7 million |
| Share of visitors |
96% Spain
0.5% Germany
0.3% USA
|
| Annual revenue |
Greater than $1 billion |
5. eBay.pt
American online giant, eBay, is one of the major players in many European
ecommerce markets, including Portugal. The online auction marketplace is
popular with Portuguese consumers for the range of low-priced products
across a huge number of categories.
| Global rank |
#3,998 |
| Country rank |
#116 in Spain |
| Category rank |
#1 in the Netherlands
(Ecommerce & Shopping > Auctions)
|
| Monthly visits |
12.8 million |
| Share of visitors |
86% Spain
1.7% Portugal
1.5% Germany
|
| Annual revenue |
Greater than $1 billion |
6. Elcorteingles.pt
El Corte Inglés is a Spanish department store that has outlets in Portugal
and Spain. The online ecommerce platform sells fashion, beauty,
electronics, home and garden items, gifts, sports goods, and children's
toys.
| Global rank |
#27,577 |
| Country rank |
#128 in Portugal |
| Category rank |
#4 in Portugal
(Ecommerce & Shopping > Other)
|
| Monthly visits |
1.6 million |
| Share of visitors |
93% Portugal
2.4% Brazil
2% Spain
|
| Annual revenue |
Greater than $1 billion |
7. Wook.pt
Wook is a Portuguese book retailer with an online store that sells books,
games, toys, stationary, music, and musical instruments. It is owned by
the Portuguese publishing company, Grupo Porto Editora.
| Global rank |
#22,854 |
| Country rank |
#112 in Portugal |
| Category rank |
#2 in Portugal
(Ecommerce & Shopping > Other)
|
| Monthly visits |
2.2 million |
| Share of visitors |
90% Portugal
4.8% Brazil
0.6% USA
|
| Annual revenue |
$30 million |
8. Auchan.pt
Auchan is a French chain of general retail shops in Portugal. They sell
food and drink, electronics, homeware, kitchenware, luggage, pet supplies,
white goods, and baby items, among other products.
| Global rank |
#37,537 |
| Country rank |
#170 in Portugal |
| Category rank |
#1 in Spain
(Food & Drink > Groceries)
|
| Monthly visits |
1.2 million |
| Share of visitors |
95% Spain
0.9% Brazil
0.7% Germany
|
| Annual revenue |
Greater than $1 billion |
