Firepit
It's still cold across Europe in spring but that isn't stopping people from enjoying their gardens and patios. Firepits bring a cosy ambience to chilly evenings and make a welcome centrepiece for outdoor seating areas. The
temperatures can drop suddenly from day to night during spring and summer, so a practical firepit is not just an item reserved for the autumn and winter seasons.
Market value
Market Watch reported in November 2021 that "over the next five years the Outdoor Fire Pits Market will register a magnificent spike in CAGR in terms of revenue".
Product attributes
There are various types of fire pits depending on the fuel source including wood-burning, propane, and natural gas fire pits. Popular models feature a safety guard to prevent hot embers from flying onto your guests, a grill
attachment to turn it into a barbecue, and a fire poker to adjust coal or wood in the pit.
vidaXL Fire Pit with Poker (EAN: 8720286083390)
Google Trends
Taking a look at Google Trends searches for firepits are steady but fluctuate slightly with the seasons. In particular, fire pits are popular in Spain, as shown from this data. This graph shows interest in "brasero" (firepit in
Spanish) in Spain from January 2020 until February 2022.
When compared to other European countries at the moment, this was the most promising for potential profits.
Google keywords
Referring to Google Adwords, we can see the average monthly searches February 2021-2022 for the European market covering the UK, France, Denmark, Sweden, Finland, Norway, The Netherlands, Italy, Spain, Portugal, Switzerland,
Germany, and Ireland.
The keyword "brasero" has a high volume of 100 thousand to 100 million searches.
Parasol
When the hottest days return, even sun lovers will appreciate a little respite in the cool shade. Parasols create a sheltered oasis to feel refreshed and protected from the sun's rays.
vidaXL Garden Umbrella with Wooden Pole (EAN: 8718475697695)
Market value
A market report from Market Watch in February 2022 advises that the size of the global commercial parasol market will be worth USD $929 million by 2028. The compound annual growth rate (CAGR) is expected to be 5.5%.
Market drivers
Further information from Data Intelo, 2021, highlights the drivers for garden parasol purchases:
Rising awareness of skin cancer, anti-ageing techniques, interest in personal appearance, and protecting skin from sun rays among female consumers
The affordability and durability of parasols are encouraging women from most income groups to make a purchase
Low maintenance costs, ease of use, and ease of storing parasols make it an attractive addition to the garden
Geographical areas to consider
The Asia Pacific countries are accountable for the majority of the market growth. India, Indonesia, Malaysia, China, Japan, and South Korea, for example, suffer from high temperatures and favour parasols to provide protection.
Australia, the south of North America, and the south of Europe are countries also worth investigating as opportunities.
Google keywords
When investigating possible keywords to target, we can see that "parasol" has 100 thousand to 1 million searches a month. This is when targeting the European countries of the UK, France, Sweden, Norway, Belgium, Germany, Spain,
Portugal, Italy, Denmark, and Switzerland. Competition is high but finding a niche could prove to be profitable with such high interest in the product.
Garden lights
Outdoor lighting is a must for proud garden owners. In the spring and summertime, they are practical for illuminating paths and terraces. They bring warmth, decoration, and ambience to outdoor spaces at dusk and late-night
gatherings in the fresh air with a glass of wine.
vidaXL Black Table Lantern (EAN: 8719099927304)
Market value
The global outdoor lighting market is reported by P&S Intelligence to have generated USD $10.3 billion in revenue in 2020. Market Research Future (MRF) reported in 2021 that they expect the commercial and retail market to grow
at an impressive CAGR of 15.02%, reaching USD $25.2 billion by 2027.
Market drivers
According to MRF, these are the key factors responsible for growth in the industry:
The rising adoption of energy-efficient lighting
An increasing number of government initiatives toward energy efficiency
Growth in infrastructure developments
Improved wireless technologies for outdoor lighting systems
The adoption of Internet of Things (IoT) technology for smart street lighting
Growth in the global population with more disposable income
Product attributes
Aesthetic appeal and providing adequate lighting for enhanced security and safety are the significant product attributes that retail consumers look for. Popular garden lighting includes table lamps for seating areas, garden
spike lights, wall lights and sconces, deck lighting, garden lamp posts, and security spotlights. Solar and motion sensor garden lighting are two common options.
Google keywords
Competition is high for "garden lights" and "outdoor lights" in Google Adwords across Europe. Searches average around 10 thousand to 100 thousand per month, which indicates it could be good business for dropshipping.
Pouf
vidaXL Handmade Pouf (EAN: 8718475735243)
Poufs (sometimes spelt "pouffes" or "pouffe ottoman") and floor pillows are fun, informal, and stylish ways to add seating and footrests to the living space. The pouf was a popular piece of furniture in Turkey during the Ottoman
Empire, used as a compromise between floor mats and luxurious thrones. Since then, the pouf continues to be a trending product. They are often used inside and outside for quick, easy-to-carry seating during social get-togethers.
Geographical areas to consider
Researching the interest in various European countries, France has stable monthly searches for pouf products. Possibly due to the preference for the inside-outside living style in France, poufs are well-suited to the social and
meal-time habits of the French.
To see the popularity of poufs outside of France, we can see Google Trends for the interest that the Swedes have. Known as "sittpuff" in Swedish, the number of searches in Sweden for poufs is not as high but still worth
investigating as a potential market.
Google keywords
Comparing the Google Trends data with Google Adwords, it is clear that poufs are a market to consider for high sales.
Interest in "pouf ottomans" has increased by 900% from December 2021 until February 2022. The term "pouf" has a very high number of searches from 100 thousand up to 1 million per month in Europe.
