The season of plum cakes, festive lights, and Christmas carols is not far off. People are busy decorating their homes with lights and festive decor. Wouldn’t you want to be a part of their celebration? Wondering how? Become a part of the festivities and make this holiday season merrier for your customers with your dropshipping store. Christmas is the perfect season to boost your dropshipping sales. You can keep the sales momentum high in the weeks leading up to Christmas with the time-tested tips and tricks for dropshipping.

Here are a few tips to let you know how to increase dropshipping sales during Christmas.

The online shopping trends change every year, days before Christmas arrives. In the UK, 85% of shoppers start their Christmas shopping by October to get their hands on desired products before it goes out of stock. It is also the perfect time for your dropshipping store to offer what your customers are looking for. Including the best dropshipping products for Christmas in your dropshipping store can help you earn profits and attract new customers.

Following are a few Christmas dropshipping marketing ideas to grow your online retail store.

Promoting your online store

People buy from the place they know. To get your customers to know about your online store and product offerings, you must learn to market and advertise your store. Using social media is one of the ways to promote your store and engage with your customers. You can use platforms like Instagram, TikTok, Pinterest, and YouTube to help your customers find your online store and boost dropshipping sales. Applying marketing tactics like search engine optimisation, paid ads, content marketing and others will help you grow your store’s reach.

Promoting your online store by adding trendy products is also a way to lure customers to buy from you. Believe us when we say that your customers want the best & in-demand products. Adding the products your customers are willing to buy this Christmas can help you attract their attention. Festive gifts, Christmas trees, Santa figurines, and festive lights are a few products that you can add to your store. To get a better idea about what’s trending in the market, you can use tools like Google Trends.

Upselling trendy products

Thinking of how to increase dropshipping sales during Christmas? Making product bundles and recommending trending products based on your customer’s purchase history can help you boost dropshipping sales. You can upsell your products by following the tactics we have talked about in the following section:

Create attractive bundles

You can package complementary products together at a discounted price to improve your profit margins. For example, if your customer is buying Christmas gifts, you can also recommend them to buy gift boxes.

Offer upgrades

Suggest better versions of the products your customers are willing to buy. You can suggest high-ticket or medium-ticket items to your customers. You can educate your customers about how the upgraded products can enhance their customer experience.

Utilise cross-selling techniques

Promoting products that are often purchased together can help you earn better profits. You can create FOMO or use limited-time offers to encourage customers to add complementary products to their cart.

Stocking-up high-demand products

Preparing your store for the grand Christmas sale is important and for that, you need to be in constant touch with your dropshipping suppliers. You should place your orders with your supplier in advance or ask them to maintain a certain inventory level of the in-demand products that your customers love to buy. You can check the sales report of the previous Christmas period to know the best dropshipping products for Christmas that your customers will buy.

Read More: Lawn & Garden Essentials for Dropshipping Stores: Top 8 Pots & Planters

Connecting with your customers

Once your customers have placed their orders, it’s on you to keep them updated about the product shipment. You should send emails or text messages to your customers as soon as their products are shipped. Assuring your customers about the safety of their products when it’s in the supply chain is important. Creating a smooth shipping experience and helping your customers resolve their queries during the shipment will help your store go a long way.

Offering discounts and exclusive deals

Christmas special deals for your customers will help you scale the sales figure. You can run a time-limited shopping spree on your online store to boost Christmas sales. Changing your online store’s theme to match Christmas vibes will also help you attract more customers. You can use a pre-existing template to make your online store Christmasy.

Read More: Black Friday Dropshipping: The Ultimate Guide to Maximising Sales

Supporting customers with customer service

We cannot miss the importance of customer service in any business field. Offering stellar customer service will help you improve repeat purchases and referrals. 24/7 business support is important to grow your business and make your customers realise you are there to solve their problems.

Christmas is the perfect time not only to boost Christmas sales but also to build a rapport for your brand. Attending to your customer’s needs, providing them with multiple options, helping them select the right products, and customising your offerings to suit their needs are what will help you scale your dropshipping business.

Read More: How to Scale Your Dropshipping Business in the UK